Enter, the immersive Experience Model
In the book The Experience Economy we are reminded that work is theater and every company can find inspiration from the performing arts. So why is it that many arts organizations make theater feel like work? It is time for the arts to flip the tables and find inspiration from some of the organizations we helped inspire.
Customer Service Profile: The HOUSE Experience
Customer Service and front of house experience is something the folks at The House talk about all the time. We probably talk about it too much. But it's a challenge a lot of itinerant theatre companies face and we're no different: how to put your stamp on the lobby of a building you don't own so your patrons -- first timers or returning customers -- not only want to come back, but know how, and when.
Kick-off to Customer Service
Over the next few months AEE will focus on an extremely crucial component in our efforts to attract and retain new audiences…CUSTOMER SERVICE.
Kicking things off will be the February 24th Open Forum: Beyond the Art: Build Audiences by Designing Branded Experiences at all Touchpoints. We will be hearing from Denis Weil, Vice President, Concept and Design at McDonald’s Corporation and he will be offering fishbowl consulations to three organizations. (We will hear more form those fish in later posts.) Make your reservations early!
Workshop: Best practices for your front of house
A pleasant front of house experience will bring your audience back again and again and help identify your brand. It can also help grow your audience by reaching out to new constituencies you may had overlooked, such as customers with disabilities. Learning best practices for your front of house, and making ADA (Americans with Disabilities Act) improvements may jump start that ideal Box Office experience.
Social Media Pays: Chase Giving grants $25,000 to two Chicago theaters
Many of you may have followed the Chase Community Giving Program on Facebook. With this project Chase claims, “We’re exploring a new way of charitable giving – harnessing the power of social media to give individuals and communities a voice in corporate philanthropy.” So engaging your audience and testing the limits of your network were crucial to winning one of one hundred $25,000 grants and becoming a finalist for the $1,000,000 prize.
FIND: Friendly, Intelligent, Neglected and Diverse.
I am the director of an organization called Accessible Contemporary Music that exists to promote the music of contemporary composers through, among other things, live performances each year in several different venues around town. As such I am always working to expand and diversify the audience for our concerts and to introduce new people to contemporary Classical music. In my mind there is an ideal but highly elusive group of people I am especially interested in reaching that I think of as FINDs, short for Friendly, Intelligent, Neglected and Diverse.
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Enter, the immersive Experience Model
Customer Service Profile: The HOUSE Experience
Kick-off to Customer Service
Workshop: Best practices for your front of house
Social Media Pays: Chase Giving grants $25,000 to two Chicago theaters
FIND: Friendly, Intelligent, Neglected and Diverse.
NAMP: TimeLine’s Return on Investment
Will Rogers’ Round-Up: Fa-la-la-la-la and all that
Asking the Right Questions: Using Research to Build Audiences
NAMP: Takeaways from a Marketing Director- Blog Archive
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Customer Service Data Management Diversifying Audiences Grants Internet Marketing Itinerant Companies NAMP Psychographics Research Return on Investment