Will Rogers Round-Up: Here Students, Students, Students…
With all the talk about attracting students lately, I thought I would compile some links and resources to help jumpstart ideas to reach that elusive demographic. Hope you enjoy.
Campus Connection: Engaging College Students In The Arts
College students … I have been surrounded by them for 29 years at DePaul University. They are youthful, demanding, smart, talented, challenging and friendly. Understandably, they are self-involved, but they are always worthy of our time and energy. They represent the audience of tomorrow that so many arts organizations are concerned with building.
Diane Ragsdale’s ‘Surviving the Culture Change’
Last month, I had the opportunity to attend the Arts Alliance Illinois annual members meeting where the keynote speaker was arts philanthropy expert Diane Ragsdale. Big thanks to Arts Alliance Illinois for bringing her to Chicago and giving our community the opportunity to be challenged by her brilliant thinking!
Entitled “Surving the Culture Change,” Ragsdale’s talk was thought-provoking and inspiring. She dared arts managers to break down barriers and create deeper connections with audiences – something that the Arts Engagement Exchange aims to give you the tools to do.
TimeLine Theatre’s ROI: Email Marketing Optimization
As I’ve spoken on behalf of Americans for the Arts about Return on Investment (ROI) over the past few months, I have been sure to highlight email-marketing optimization. You can find slides from one recent presentation posted in my previous AEE article published at the end of last year (reference slide 10 and 11 here). AEE asked me to go into a little more detail on this particular topic.
Evaluating Socia Media for Classical Music Organization
Will Rogers contacted me earlier this month to ask if he could post my evaluating social media series on the Arts Engagement Exchange site. He learned about it through You’ve Cott Mail, a clipping service from arts marketer Thomas Cott.
The series on evaluating social media, which I wrote from the perspective of classical music organizations, was inspired by the communications evaluation guide Are We There Yet? by the Communications Network. I learned about that guide through IssueLab, an online publishing forum for nonprofit research.
Audience Surveys: Ask and Ye Shall Receive
The other day, from the privacy of my desk at the Chicago Cultural Center, I attended a webinar hosted by Patronmail Technology’s entitled “Audience Surveys: Ask and Ye Shall Receive,” with the president of Engaged Audiences, Jack McAuliffe. In this 45 minute session, McAuliffe shared his insight and success with surveying audiences and the benefits of taking the time to survey with a purpose.
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Will Rogers Round-Up: Here Students, Students, Students…
Campus Connection: Engaging College Students In The Arts
Diane Ragsdale’s ‘Surviving the Culture Change’
TimeLine Theatre’s ROI: Email Marketing Optimization
Evaluating Socia Media for Classical Music Organization
Audience Surveys: Ask and Ye Shall Receive
Full Contact Branding and Positioning
Will Rogers’ Round-Up - Customer Service
Customer Service: Chicago a capella’s Volunteer “Tips”
Design Your Own Customer Experience- Blog Archive
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