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A Network To Build Chicago Arts Audiences

||| November 20, 2009 by Kelley Lavin

Asking the Right Questions:  Using Research to Build Audiences

Photo of an audience

The final session of our Learning Circle: “Asking the Right Questions:  Using Research to Build Audiences” just finished so, before I sat down to write this article, I thought I’d review some other AEE blogs just to see if anything was relevant. The first one I found was a November 11 posting from Northlight  Theatre’s Marketing Director Chad Peterson, blogging from the National Arts Management Project Conference held in Rhode Island.  I got more than I bargained for. It is an affirmation that many of the same business issues Circle participants identified are shared, for better or for worse, with other arts organizations across the nation. 

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Tags: Research, Return on Investment

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Customer Service Data Management Diversifying Audiences Grants Internet Marketing Itinerant Companies NAMP Psychographics Research Return on Investment