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A Network To Build Chicago Arts Audiences

||| June 1, 2010 by Marc van Bree

Evaluating Socia Media for Classical Music Organization

Marc Van Bree's photo over social media logos

Will Rogers contacted me earlier this month to ask if he could post my evaluating social media series on the Arts Engagement Exchange site. He learned about it through You’ve Cott Mail, a clipping service from arts marketer Thomas Cott.

The series on evaluating social media, which I wrote from the perspective of classical music organizations, was inspired by the communications evaluation guide Are We There Yet? by the Communications Network. I learned about that guide through IssueLab, an online publishing forum for nonprofit research.

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Tags: Diversifying Audiences, Internet Marketing, Research, Return on Investment

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Customer Service Data Management Diversifying Audiences Grants Internet Marketing Itinerant Companies NAMP Psychographics Research Return on Investment