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A Network To Build Chicago Arts Audiences

||| January 13, 2010 by Seth Boustead

FIND: Friendly, Intelligent, Neglected and Diverse.

Photo of Seth Bousted

I am the director of an organization called Accessible Contemporary Music that exists to promote the music of contemporary composers through, among other things, live performances each year in several different venues around town.  As such I am always working to expand and diversify the audience for our concerts and to introduce new people to contemporary Classical music.  In my mind there is an ideal but highly elusive group of people I am especially interested in reaching that I think of as FINDs, short for Friendly, Intelligent, Neglected and Diverse.

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Tags: Diversifying Audiences, Psychographics

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