Full Contact Branding and Positioning

I recently had the pleasure of doing a short presentation about branding to a small group of arts marketing directors through the Arts Engagement Exchange. I spoke about some of the branding and positioning work I had done as Executive Director of the Old Town School of Folk Music and more recently, as E.D. of the Chicago Sinfonietta.
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Overcoming Cultural Barriers: Romancing the Newcomers in Millennium Park
Museum Usefulness
Welcome to Class
Singing A Different Tune – Changing Your Marketing Message
Tools For Reaching Your Goals
Campus Connection: Brainstorming Session
College Students and Brand Ambassadors
From The Student Perspective
Will Rogers Round-Up: Here Students, Students, Students…
Campus Connection: Engaging College Students In The Arts- Blog Archive
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