Will Rogers Round-Up: Here Students, Students, Students…
With all the talk about attracting students lately, I thought I would compile some links and resources to help jumpstart ideas to reach that elusive demographic. Hope you enjoy.
Full Contact Branding and Positioning
I recently had the pleasure of doing a short presentation about branding to a small group of arts marketing directors through the Arts Engagement Exchange. I spoke about some of the branding and positioning work I had done as Executive Director of the Old Town School of Folk Music and more recently, as E.D. of the Chicago Sinfonietta.
Will Rogers’ Round-Up - Customer Service
Customer Service is no joke people and as Philipe Ravanas loves to remind us, having a winning smile and a clean bathroom is not enough. It is all about the experience. Luckily we live in a time when increasingly more ways to shape that experience pop up daily. You can begin nudging your patrons well before they walk in the door and well after. Here are a gaggle of ideas that serves up a heaping helping of customer service food for thought. Dig in.
Customer Service: Chicago a capella’s Volunteer “Tips”
If only we could tip our volunteers. With a boatload of cash we might be able to provide the incentive that other industries use to ensure great service. Instead we rely on luring volunteers with the opportunity to make some new friends, to be a part of a team, and to see a free show. These volunteers are temporary, they come with a variety of skills and abilities, and they are integral to the experience our audiences will have at our concerts.
Enter, the immersive Experience Model
In the book The Experience Economy we are reminded that work is theater and every company can find inspiration from the performing arts. So why is it that many arts organizations make theater feel like work? It is time for the arts to flip the tables and find inspiration from some of the organizations we helped inspire.
Customer Service Profile: The HOUSE Experience
Customer Service and front of house experience is something the folks at The House talk about all the time. We probably talk about it too much. But it's a challenge a lot of itinerant theatre companies face and we're no different: how to put your stamp on the lobby of a building you don't own so your patrons -- first timers or returning customers -- not only want to come back, but know how, and when.
Blog Topics Under Consideration:
What customer service topics most interest you?
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Register Now!Past Blog Articles
Overcoming Cultural Barriers: Romancing the Newcomers in Millennium Park
Museum Usefulness
Welcome to Class
Singing A Different Tune – Changing Your Marketing Message
Tools For Reaching Your Goals
Campus Connection: Brainstorming Session
College Students and Brand Ambassadors
From The Student Perspective
Will Rogers Round-Up: Here Students, Students, Students…
Campus Connection: Engaging College Students In The Arts- Blog Archive
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Customer Service Data Management Diversifying Audiences Grants Internet Marketing Itinerant Companies NAMP Psychographics Research Return on Investment