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A Network To Build Chicago Arts Audiences

||| July 29, 2010 by Leslie Shook

Campus Connection: Engaging College Students In The Arts

Leslie Shook and a photo of college students in a classroom

College students … I have been surrounded by them for 29 years at DePaul University.  They are youthful, demanding, smart, talented, challenging and friendly.  Understandably, they are self-involved, but they are always worthy of our time and energy.  They represent the audience of tomorrow that so many arts organizations are concerned with building.

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Tags: Diversifying Audiences, Psychographics, Return on Investment

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||| January 13, 2010 by Seth Boustead

FIND: Friendly, Intelligent, Neglected and Diverse.

Photo of Seth Bousted

I am the director of an organization called Accessible Contemporary Music that exists to promote the music of contemporary composers through, among other things, live performances each year in several different venues around town.  As such I am always working to expand and diversify the audience for our concerts and to introduce new people to contemporary Classical music.  In my mind there is an ideal but highly elusive group of people I am especially interested in reaching that I think of as FINDs, short for Friendly, Intelligent, Neglected and Diverse.

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Tags: Diversifying Audiences, Psychographics

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||| September 29, 2009 by William Rogers

One Fish, Two Fish…uh…Three Fish

Screen Shot from Open Forum Video

You have been asking for them and they are finally here.  The videos of Pete and Michael's Open Forum are up in Resources.  Check them out.  We also followed up with our "fish" to get reactions to their  consultations by some of Obama's best.  Read what they had to say below, and follow the links to watch the entire consultation.

Oh, and for good measure, here are the nuggets of gold our speakers shared with us before they went swimming with the fish.

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Tags: Grants, Internet Marketing, Psychographics

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