NAMP: TimeLine’s Return on Investment
I’m excited to be able to share some of what TimeLine Theatre has been able to do using Return-On-Investment measurements. Through an AEE Learning Circle with Philippe Ravanas in 2007, and a generous implementation grant from the Chicago Community Trust, we have been able to build a solid foundation and start creating effective tools to measure ROI.
Over the next few blog posts I will share portions of a presentation I gave at the recent National Arts Marketing Project Conference about how TimeLine has been using ROI. I was thrilled at the response I have gotten (in fact I’ve been asked to give it again at another NAMP-sponsored workshop in Minneapolis in April, maybe I’ll see some of you there), and I hope you find this useful in jump-starting your efforts.
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Register Now!Past Blog Articles
Overcoming Cultural Barriers: Romancing the Newcomers in Millennium Park
Museum Usefulness
Welcome to Class
Singing A Different Tune – Changing Your Marketing Message
Tools For Reaching Your Goals
Campus Connection: Brainstorming Session
College Students and Brand Ambassadors
From The Student Perspective
Will Rogers Round-Up: Here Students, Students, Students…
Campus Connection: Engaging College Students In The Arts- Blog Archive
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Customer Service Data Management Diversifying Audiences Grants Internet Marketing Itinerant Companies NAMP Psychographics Research Return on Investment