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A Network To Build Chicago Arts Audiences

||| January 19, 2010 by William Rogers

Social Media Pays: Chase Giving grants $25,000 to two Chicago theaters

Megan Smith and Andrew Hobgood

Many of you may have followed the Chase Community Giving Program on Facebook.  With this project Chase claims, “We’re exploring a new way of charitable giving – harnessing the power of social media to give individuals and communities a voice in corporate philanthropy.”  So engaging your audience and testing the limits of your network were crucial to winning one of one hundred $25,000 grants and becoming a finalist for the $1,000,000 prize.

Read more...

Tags: Diversifying Audiences, Internet Marketing, Return on Investment

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Customer Service Data Management Diversifying Audiences Grants Internet Marketing Itinerant Companies NAMP Psychographics Research Return on Investment