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A Network To Build Chicago Arts Audiences

||| July 6, 2010 by Lara Goetsch

TimeLine Theatre’s ROI: Email Marketing Optimization

Photo of Lara Goetch

As I’ve spoken on behalf of Americans for the Arts about Return on Investment (ROI) over the past few months, I have been sure to highlight email-marketing optimization.  You can find slides from one recent presentation posted in my previous AEE article published at the end of last year (reference slide 10 and 11 here). AEE asked me to go into a little more detail on this particular topic.

Measuring the ROI of email marketing can go beyond the open rate and click-through results that are track-able through your email system. Ensure that your emails are connected to the Google Analytics of your website, and you can see how each email (and even each link within an email) performs related to specific goals being measured.

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Tags: Return on Investment

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Customer Service Data Management Diversifying Audiences Grants Internet Marketing Itinerant Companies NAMP Psychographics Research Return on Investment