Are You Talking to Me?: Enhancing Audience Connections Through Brand Personality

How do your patrons hear about you? What are their expectations? Do you stay in touch when they leave?  The experience doesn’t have to end when your audience leaves your venue. With web based tools and smart outreach, you can create a lasting impression—thereby giving your brand personality—and begin the process of converting audience members into evangelists.  

This series of learning circles will help you create a plan of action that identifies your audience, helps you develop meaningful communications, and track results. Learn to build your brand promise, implement effective interaction at key entry and exit points of patron contact, and examine and assess the two-way flow of patron communication and its effects.

Session 1: Branding

Session 2: Developing a Marketing Plan: Analysis

Session 3: Developing a Marketing Plan: Objectives, Strategies, Action Plan

This is a hands-on workshop that promotes peer learning, so groups must meet prerequisites in order to participate. These include a readiness to develop plans for customer interaction and outreach, as well as a basic understanding of core and target audiences. Learning circles will be on Thursdays, March 4, 11, and 18 from 9am-noon. You must be able to attend all 3 sessions. Participation in this workshop will ensure that your organization is eligible to apply for an implementation grant in March 2010.

This learning circle is currently full. If you'd like to be added to the waitlist, please contact Jessica Moore at jessica.moore@cityofchicago.org

Check out our other learning circle "Casting Customer Service" here.