Branding Lab: Your Brand Is Not What You Say It Is, it’s What they Say It Is

Presented by Axelson Center for Nonprofit Management

Erin Huizenga, Founder, EPIC: Engaging Philanthropy, Inspiring Creatives

Your brand is not just a symbol, a logo or a name. It’s the culmination of every single communication and experience a person has with your organization. Together in this half-day session we will explore the power of a brand and create ways for your organization to authenticate your brand so your board and staff have clarity in messaging. This will lead to more effective fundraising, volunteer recruiting, and niche creation that will drive your mission forward. This session is geared toward board members, executive directors, and management staff.