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A Network To Build Chicago Arts Audiences

May 25, 2010

Content Marketing and Social Media

An advanced look at social media, web video, and measurement

Presented by Arts & Business Council of Chicago

This workshop will take an advanced look at social media, web video, and measurement for an in-depth exploration of content marketing. Best practices for approach and strategy, implementation, metrics, analytics and ongoing maintenance will be covered based on the upcoming book Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing, which covers these topics in detail.

Location

National-Louis University
122 S. Michigan Avenue, Room 5006

Admission

$60, $40 for members

Agenda

Hour one: Social Media Optimization
Exploring engagement and how to get a return on it.

Hour Two: Web Video
Web video can be a powerful digital marketing asset, when done well.

Hour Three: Tracking/Measurement
Once all your digital marketing efforts are in place, how do you know if they work?

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