Email Optimization Secrets: What 1,397 Marketers are Doing to Get Better Results

Presented by American Marketing Association

With the new year, email and online marketers are wrestling with critical planning issues: 

• How do I get the most out of every marketing dollar I invest next year?
• How do I optimize my email marketing campaigns for better results?
• How do I mitigate risk and avoid costly mistakes?
• Are my marketing peers using tricks I’m not yet using?

It’s tough to find answers to these questions.  But many of your marketing peers have great insights from their own experiences -- that can help you too. 

Spend a valuable hour with email marketing expert Brennan Carlson, who will share hot-off-the press results from Lyris’ annual Email Optimizer Survey.  

In this informational Webinar, you’ll learn the startling answers to the questions:

 Do email and online marketers…

• Employ fundamental best practices to improve email and online marketing results? If so, what results do they yield? If not, why?
• Use opt-in list building techniques to slow churn and build their email lists?  Which techniques are the most effective… and the least?
• Employ ROI measurement as an integral part of email and online marketing program performance? If so, how exactly is ROI being measured?
• Incorporate tools and techniques that enhance email relevance, improve deliverability, and streamline email marketing throughput?
• Make use of social media to enhance other online marketing programs?  And what is its true value? 

Speaker: 
Brennan Carlson, VP Of Product Management, Lyris, Inc.

Since joining Lyris in early 2009, Brennan Carlson has maintained a consistent focus on keeping Lyris' customer-centric product roadmap on track, overseeing the growth of the company's user experience team and spearheading the development of end-user product feature and design validation practices and methodologies. Prior to coming to Lyris, Carlson gained expertise in new media, product management and business development through positions held at several computer software and Internet technology companies. Most recently, he was a partner at online media company Salsa Bravo, program manager at Yahoo! Video at Yahoo!, Inc. and director of service operations for Akamai Technologies. Carlson holds a bachelor's degree from Stanford University, Palo Alto, Calif.

Moderator: 
Alli Libb, American Marketing Association