Email Marketing 2011

Email Marketing is one of the most cost effective and incredibly powerful forms of digital marketing yet is often misunderstood by marketers and even dismissed in favor of experimentation with social media. For the seasoned digital marketer, email marketing often forms the basis of a comprehensive, permission-based online marketing strategy with a high return on investment.

For all of its value, email marketing isn’t necessarily getting easier. The bar has been set higher for what constitutes good email marketing and it’s getting harder and harder to capture the attention of subscribers and to engage them effectively without eroding your brand equity.

This all-new one-day Email Marketing training course is designed to help you stand out from the pack with your email marketing. Whether you’re starting from scratch and want to follow a best-practice approach or you’re a seasoned email marketer looking to make subtle or substantial improvements to your email campaigns, this course has something for you. You will learn all the crucial aspects of email marketing, from creating an effective email marketing strategy, formulating integrated campaigns, setting targets and objectives to creating well designed emails with engaging content and ensuring deliverability.

Attend this one-day email marketing intensive and walk away with an intimate knowledge of the top 12 things that email marketers need to know to be successful.

1.      The current state and future growth of email marketing

2.      How to grow a responsive house email list

3.      How to develop effective email strategies and campaigns

4.      How to create subject lines and copy to maximize response

5.      How to stay in compliance and avoid SPAM filters

6.      How to increase email conversion rates through testing

7.      How to create triggered, drop and auto responder email campaigns

8.      How to design emails that are compatible with today’s email reader clients

9.      How to measure and report on email effectiveness to improve results

10.  How to segment email lists and grow your understanding of subscribers

11.  The criteria to use when selecting and email sending solution

12.  Case studies of successful email campaigns and tactics to improve your email

This one-day in-depth course led by Dana VanDen Heuvel will take you from the strategic perspective down to the tactical planning and give you a host of tactics and ideas that you can use immediately. We’ll help you focus on subscribers first and give you the tools you need to deliver on your email marketing goals.

Dana VanDen Heuvel