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A Network To Build Chicago Arts Audiences

October 26, 2010 - December 7, 2010

Engaging Audiences through Effective Collaboration

A free AEE Learning Circle for non-profit arts organizations

Presented by Arts Engagement Exchange

Given limited funding and resources, how can you reach new audiences and engage them in your work? Find a partner that already knows your target audience, and work together!

Arts organizations are collaborating like never before to address today's unique challenges. They are stretching their boundaries, sharing ideas, and resources to create innovative strategies for audience development they could not have come to on their own. 

Make sure you're swimming together rather than alone upstream. How do you find the perfect partners? How do you effectively work together to achieve your shared goals? In this free interactive Learning Circle led by independent marketing consultant Kelley Lavin, you'll learn this and more from people who have been there, Chicago arts professionals will share what you need to know to build a successful partnership. By the end of the Learning Circle you will leave with a plan for a real collaborative project that targets new audiences, created with feedback from peers and experts.

Location

Chicago Cultural Center
Fifth Floor Millennium Park Room

78 East Washington Street
Chicago, IL

Admission

FREE. Registration Required

Agenda

This Learning Circle, led by independent marketing consultant Kelley Lavin, will be conducted over four sessions on October 26, November 2, November 9, and December 7, 2010. Each session will be held at the Chicago Cultural Center (78 E. Washington Street) on the fifth floor Washington side of the building and will begin at 9AM and run until 12PM.

October 26, Session 1: Why Collaborate?

November 2, Session 2: How to identify assets, resources, and organizational needs for a successful collaboration

November 9, Session 3: How to evaluate and approach potential partners and plan a partnership

December 7, Session 4: Panel and consultation for participant collaboration proposals

Resources

AEE Learning Circle Homework

This is the Companion Workbook for the Learning Circle, “Engaging Audiences through Effective Collaboration.”

Collaboration Consultancy Form

If you have been attending the Learning Circle, please fill out the collaboration consultancy form and turn it in to Maureen Burns at maureen.burns@cityofchicago.org by 12 noon, Monday, November 29th.

Directions:
Download the pdf below using a version of Adobe Reader 8 or higher. Fill it out and once you are done, click the green “submit” button on the first page of the document. A security warning may pop up. Allow your computer to connect, or trust the connection. A window will appear entitled “Free PDF Form Filling by PDFill.” Scroll down to option 3: “Email this PDF directly to other people.” All you need to do is provide your name and email address. For the receiver’s email, please enter: maureen.burns@cityofchicago.org . When you are done, click the link below: “submit your form data by email.” The window should take you to another page confirming your submission.

AEE Learning Circle Presentations

Didn’t make it to the Learning Circle? Download Kelley Lavin’s presentations for the two sessions of the AEE workshop on how to engage new audiences through different types of collaboration. A list of organizations participating in the Learning Circle can also be found in the first presentation.

October 26, Session 1: Why Collaborate?


November 2, Session 2: How to Identify Assets, Resources, and Organizational Needs for a Successful Collaboration

Sample Collaboration Documents

Arts organizations are collaborating like never before to address today’s unique challenges. They are stretching their boundaries, sharing ideas, and resources to create innovative strategies for audience development they could not have come to on their own. Below, you will find sample documents discussed and presented by Kelley Lavin in the AEE Learning Circle, Engaging Audiences through Effective Collaboration, that will help you on your own path to a successful collaboration.

Strategic_Timeline_Example.pdf
This template presents several sample initiatives to help your organization plan the most appropriate strategic timeline for your goals.

Collaborative_Project_Timeline_Calendar_Template.pdf
This worksheet presents a model calendar to help you plan out your partnership and the tasks that need to get done to make your collaborative project possible.

Confidentiality_Agreement_Template.doc
This document offers a sample Confidentiality Agreement you may need to draft with your collaborative partner.

Conference_Report_Template.doc
When meeting with your collaborative partner, it’s important to always document what has been decided and discussed in your meetings. This document is a template for your to capture the minutes of your conferences.

Client_Additional_Marketing_Materials_Timeline_Template.pdf
This is a template to help you plan the development of your event’s marketing materials.

The document below is a publication that provides general information on the process of drafting contracts. It offers information and resources for you to confidently negotiate your partnership, help put your agreements in writing, determine when to seek legal counsel, and it explains the benefits of using mediation to resolve art-related disputes.

Sample Collaboration Letter of Agreement

Thinking about setting up a collaborative project? Need a sample letter of agreement to seal the deal? Check out this letter of agreement drafted by two local cultural organizations, the National Museum of Mexican Art and the Adler Planetarium & Astronomy Museum, kindly provided by Charles Katzenmeyer, Vice President for External Affairs at the Adler and Randy Adamsick, now the Director of Institutional Advancement at the Chicago History Museum.

This collaboration developed Under One Sky (Bajo Un Mismo Cielo) to diversify the Adler’s membership base and create programming and educational activities to encourage Latino participation in the Adler’s future. It also afforded exposure for the National Museum of Mexican Art (NMMA) among Museum Campus visitors and deepened the value offered with a NMMA membership.

To learn more about this collaborative project and to access the letter of agreement, download the files below.

Adler_NMMA_Collaboration.pdf

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