October 26, 2011
Game Changers: What We Learned from the Arts Engagement Exchange
A free Open Forum
Presented by Arts Engagement Exhcange
How has the 4-year investment in audience engagement impacted the way participating arts organizations relate to their customers?
See the numbers and hear the narratives.
Organizations of all sizes and disciplines will share their efforts to broaden, deepen and diversify audiences, their successes, and their unexpected outcomes. Hear from your peers about how participation in AEE programs changed their business practices, and learn how you can apply these ideas to your own audience engagement efforts.
Learn…
- How Hyde Park Art Center used their research about psychographics to build a loyal community of arts enthusiasts.
- How DanceWorks utilized the AEE knowledge to build its marketing infrastructure
- How the Brookfield Zoo utilized its market research to find out what information African-American and Latino families want in making their decisions about the Zoo
- How TimeLine Theatre built an institutional culture that carried it from “emerging” to “arrived”
Location
Chicago Cultural Center
Claudia Cassidy Theater
77 East Randolph Street, 2nd Floor
Chicago, IL 60602
Admission
Free, registration required.
Agenda
Wednesday, October 26th
9:00 a.m. | Registration and Coffee
9:30 a.m. - 11:30 a.m. | Speaking Program
Program
Welcome | Michelle Boone, Commissioner, Chicago Department of Cultural Affairs and Special Events
Overview of Assessment Findings | Suzanne Connor, Senior Program Officer for Arts & Culture, The Chicago Community Trust
Audience Engagement Case Studies | Moderator, Michelle Bibbs, Cultural Grants Manager, Chicago Office of Tourism and Culture
- Kate Lorenz, Executive Director, Hyde Park Art Center
- Vin Reed, Board Member, DanceWorks Chicago
- Jo-Elle Mogerman, Vice President of Planning and Community Relations, Brookfield Zoo
- Lara Goetsch, Director of Marketing and Communications, TimeLine Theatre
Closing Remarks | Daniel Windham, Director, Wallace Foundation
Events
Learn how to broaden, deepen, and diversify your audiences. Find out about upcoming learning opportunities presented by arts service providers, area colleges and universities, and arts agencies.
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