Making Media Connections Conference 2011

Presented by Community Media Workshop

Making Media Connections is designed for nonprofit staff, volunteers and board members who want to tell their organization's story to the news media or other channels. 

One of our key events each year since 1993, our conference is designed for nonprofit communicators: volunteers and staff who are responsible for telling their group’s story, through the news media or other channels. We bring them together with journalists looking for stories ‘off the beaten path’ and invite these sets of people to join in a dialogue on how to produce news that matters.

The event is divided into two days.  Wednesday includes pre-conference workshops. Please register for each workshop you want to attend on Wednesday, June 8th.  Thursday is the conference, which includes panel discussions, keynote speakers and networking.  If you would like ot attend on Thursday, please register for the full day and choose your sessions on the day of the event.

Four key conference takeaways:

• Training: increase nonprofit communicators’ skills and understanding of the news process, allowing them to better access the media in ways that are effective.
• Sourcing: journalists get leads and sources from among a group that tends to receive ‘spot’ coverage rather than more focused and influential treatment.
• Skill-building: connecting these two groups with web advocates and nonprofit technologists in order to develop a better understanding of new media to deliver their message.
• Relationship-building: the conference builds relationships between nonprofit and news outlet personnel. Beyond more and better coverage of nonprofits, their constituents, and their issues, the outcome of our conferences has been understanding and consensus on where nonprofits fit in the news cycle.

During the registration process, make sure you select your sessions for Wednesday.  Your Wednesday registration will not be final until you have chosen your sessions.

Click here for a full agenda.