Make it Quick!—Text Message Marketing for Smarties

Presented by Arts & Business Council

Presenter: Mary Higginbotham, Founder of The Stage Channel and media and arts marketing consultant.

SMS (text message marketing) is all the rage, and arts organizations can’t afford to ignore it. Find out how SMS marketing can make your organization more nimble, customer-friendly and opportunistic.

Marty Higginbotham is founder and President of The Stage Channel, a video production and marketing firm serving the performing arts. Combining his background in the arts as actor, director, and designer, along with his experience as a web and database developer, videographer and producer (clients including AT&T and Citicorp), The Stage Channel has produced over 700 promotional videos for theatre and dance. The Stage Channel also provides media consultancy and training for video production and post-production, email marketing and mobile marketing.