Skip to navigation Skip to content

New to the Arts Engagement Exchange?

Become a registered user in order to participate in our member community and learning network. It is free and easy and allows us to learn how to serve you better.

Registered members enjoy access to:

  • post in our community forum
  • blog participation
  • network with other members and organizations.
Register Now! Close

Welcome Back Members!

Remember me on this computer

Forgot your password?

Close

A Network To Build Chicago Arts Audiences

May 11, 2010

Market Smarter with Google and Facebook!

Presented by Technology and the Arts

Google and Facebook offer a suite of free to inexpensive marketing tools that allow you to target and better understand your online audience.  This session will focus on helping arts organizations use Google Analytics, Google AdWords, and Facebook advertising to market smarter.

Erik Gensler is the president of Capacity Interactive Inc. – an electronic marketing consulting firm whose client roster includes Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Carnegie Hall, New York City Opera, and Roundabout Theatre Company.  Capacity Interactive helps arts organizations strategically employ interactive tools to engage audiences, build community, and market smarter.

Location

Online
Webinar

Admission

$25

Agenda

In this 90 minute webinar, you will learn:

  • How arts organizations can optimize Google Analytics understand how users are interacting with your site and which user behaviors are tied to sales.  We will discuss basic reporting and set up as well as custom set up and ecommerce tracking.
  • How to use Google AdWords to increase traffic to your site.  You will discover how your orgnization can obtain up to $10,000 in free AdWords advertising per month.  You will also learn about the Google Content Network where your organization can place banner ads on thousands of sites across the web from one central hub.
  • How to target Facebook users that are interested in the programming your organization offers. You will obtain tips for crafting ads and micro-targeting users to make your Facebook advertising efficient and cost-effective.
RSVP For This Event

Subscribe to AEE Events RSS Feed

Events

Learn how to broaden, deepen, and diversify your audiences. Find out about upcoming learning opportunities presented by arts service providers, area colleges and universities, and arts agencies.

Upcoming Events

Previous Events