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A Network To Build Chicago Arts Audiences

October 29, 2010

Retargeting—Re-connecting and Re-gaining Traction with Lost Prospects Webinar

A Webinar

Marketers spend significant amounts of their marketing budgets on innovative and creative marketing strategies and tactics to drive traffic to their web properties in the hope to capture them as new customers. The reality is that the overwhelming majority of first-time visitors leave the site without ever converting.  “Retargeting” (some prefer the term “remarketing”) describes the measures and strategies that marketers can deploy to attract one-time visitors back to the site to complete a purchase, to sign up for a subscription or take some other desired action. 

In this webinar, you will learn more about modern retargeting strategies and programs that can help increase conversion among your lost prospects, some of which may turn out to be your most valuable prospects. 

Join us to:

  • Understand the value of retargeting
  • Retarget valuable prospects with search, display ads and dynamic product recommendations
  • Gain retargeting insights and best practices

Location

Live Online Event

Agenda

This webinar will start at 12:00PM on Friday, October 29, 2010.

Speakers:
Lindsay Conwell, Sr. Solutions Consultant, Coremetrics, an IBM Company
Martin Doettling, VP, Product Marketing, Coremetrics, an IBM Company
Anna Carbonara, Moderator, American Marketing Association

Lindsay Conwell:

Lindsay Conwell is a Senior Solution Consultant and has worked with Coremetrics’ top clients for more than five years. A computer science graduate from the University of Texas, Lindsay uses her technical skills and online marketing expertise every day to help clients take their marketing programs to new heights. She hits the golf course in her spare time and is especially passionate about practicing her short game, fanatically supporting Longhorn football and enjoying Austin’s live music and comedy scenes.

Martin Doettling:

Martin Doettling is Vice President of Product Marketing and leads Coremetrics’ go-to-market strategy. With more than eighteen years of marketing leadership in the software business, Martin brings extensive market expertise and international insight to Coremetrics product marketing team. An accomplished speaker and evangelist for online marketing and analytics, Martin is also passionate about hitting the slopes in the winter time and the soccer pitch during the rest of the year, perfecting his skills in real football (as practiced in the old world) - even though occasionally he finds himself reminiscing about football games in the Big House at his alma mater, The University of Michigan. 

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Sponsors

This webinar is sponsored by Coremetrics.

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