Social Media to Build Awareness Workshop

Presented by Community Media Workshop

Are you using social media to build an audience or market your services? If you haven’t you’re probably missing a chance to connect with new audiences.

This workshop will take an advanced look at social media optimization. You will learn best practices for engagement and digital marketing to steer traffic to your website. The workshop is based on Tim Frick’s book Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing.

In this workshop you will learn:

- Methods of engagement and how to get a return on it

- How to use social media tools to communicate, converse, and connect with new and existing audiences to move them to action.

- Tools and techniques for online content creation, marketing, and measurementAre you using social media to build an audience or market your services? If you haven’t you’re probably missing a chance to connect with new audiences.

The workshop will run from 9am to noon.