Turn Your Data into Action

Presented by Arts and Business Council

Presented by:
Cheryl Slover-Linett, Managing Partner – Slover Linett Strategies
Chloe Chittick Patton, Senior Associate for Performing Arts – Slover Linett Strategies
Panelists:
Anna Fitzloff, Director of Marketing – Harris Theater
Lara Goetsch, Director of Marketing – Timeline Theatre
Maria Gray, Development Director – Chicago Public Art Group

Your database is a gold mine of insights about your patrons and donors. What information should you be collecting, and what sorts of profiling and modeling can you use to drive deeper engagement and grow your audience? And how can survey research enhance the value of your data and help you craft new marketing strategies?

Sound too technical or “just for big organizations”? Never fear. This participatory, lively workshop will show you how data mining and survey research have helped all kinds of cultural organizations succeed. Come hear from leading arts researchers and some of Chicago’s most creative arts managers — and try your hand at some real-world audience-data challenges.