Video Marketing: How, Why & When?

Presented by Americans for the Arts

When we look at interactions with e-mail or social media the most popular content consumed is video.  In this webinar you'll hear from two different video marketing experts.  Caleb Custer, provides the perspective of working "in-house" within arts organizations as a content creator. Michael Miceli, shares the perspective of an "out-sourced" video service that caters to arts organizations.  Learn the critical variables to consider when integrating video into your marketing and fundraising campaigns from these complimentary viewpoints.