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A Network To Build Chicago Arts Audiences

AEE Forums

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Aug 26, 2009 5:00pm

Is there a topic that you would like to address in the AEE Forum or Blog?  Tell us, and we will add it.

     

Sep 29, 2009 10:47pm

I’m very curious . . . is anyone out there using or trying out any really unique and innovative ways to collect data and information from audiences OTHER THAN the same ol’ slips of paper in the programs or Survey Monkey (God love ‘em)? How about a little brainstorming? If there were absolutely no limitations or obstacles, what do YOU think would be a fun and engaging way for us to pry more data out of our audiences? I’ll go first . . . how about using MRI or CT scan machines to read brain activity while people are watching or listening to an arts performance or exhibit. The activity in the various parts of the brain would tell us what people are reacting to (or not) and whether it’s positive or negative. Completely removes all bias, memory lapses and, of course, lying. (Seriously, there is a researcher this technique to evaluate consumer advertising messages!) Anybody else got one?

     
 
         
 
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