Materials from past AEE programs are available for download. Resource links, many of which are suggested by past AEE presenters and participants, connect with outside sites for more information on the topics listed below. Sign-up for our e-news to get more information each month.
Most Recent Resources
In the seminal book titled The Experience Economy, Joseph Pine and James Gilmore urged every company to find inspiration in the performing arts to improve their customer services. “Work is theatre” they wrote. “Whenever employees work in front of customers, an act of theatre occurs. Every action contributes to the total experience being staged. Business performances must rival those featured on Broadway. With theatre as the model, even mundane tasks engage customers in a memorable way.”
Ironically, by focusing all energies on the art on stage or on the walls, arts organizations can make this “customer theatre” feel like work, neglecting an important aspect of the total audience experience. This AEE Learning Circle series presented all the dimensions of customer experience and satisfaction and provided the tools to assess them and ‘script’ customer experience beyond the mere attendance of the play. Whether your organization focuses on writing, visual arts, or performance, these learning circle presentations will help you find ways to give your audiences experiences to remember, and talk about.
Session 1 presentation
View Session 2 here.
In Session 2 of Casting Customer Service, instructor Philippe Ravanas, took participants through the steps of building a customer service blueprint. View session 1 here.
Resource Categories
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Starting a new marketing initiative and not sure if it’s worth the money? Principles and techniques of getting the most from your marketing dollars. Key concepts about targeting advertising, linking ticket sales and marketing, measuring promotions, and tracking PR exposure.
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Explore industry trends and emerging issues, learn best practices, and prepare to develop or improve the use of the internet as a strategic tool in your organization’s marketing plan.
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Do you think your organization can serve a more diverse audience, but you're not quite sure how to reach them? Check out these resources to learn more about getting new communities engaged in your organization without alienating your core audiences.
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Have you been targeting 18-24 year olds, but they're still not showing up? Forget demographics- psychographics is the newest practice in learning more about your audience. Find out how to create a psychographic profile for any audience and discover best practices on understanding who is walking through your door.
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What are some common needs and issues in data management? In search of best practices in technology utilization? Need to improve or develop a plan to strategically use data and technology to pursue the mission and goals of your organizations? These downloads from the Data Management learning circles might be helpful. Be sure to check out the links, too!
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New research on arts audiences abounds! These studies on arts engagement and consumer trends could turn the ideas you have about your audiences on their heads. Or maybe it will just reaffirm what you already know. Either way, you should check them out.
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Sometimes great ideas need a little money to get off the ground. Information on applying for grants and other funding opportunities specifically related to audience engagement can be found on the following sites.
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Additional audience engagement resources can be found on the following sites.
