Materials from past AEE programs are available for download. Resource links, many of which are suggested by past AEE presenters and participants, connect with outside sites for more information on the topics listed below. Sign-up for our e-news to get more information each month.
Most Recent Resources
Each August since 1998, Beloit College has released the Beloit College Mindset List. It provides a look at the cultural touchstones that shape the lives of students entering college this fall. The creation of Beloit’s Keefer Professor of the Humanities Tom McBride and former Public Affairs Director Ron Nief, it was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation.
Check out the mindset for ever incoming class since 1998 here.
When compared with non-media participants, Americans who participate in the arts through technology and electronic media—using the Internet, television, radio, computers, and handheld devices—are nearly three times more likely to attend live arts events; attend twice as many live arts events; and attend a greater variety of genres of live arts events, according to a report released by the National Endowment for the Arts.
Among the findings in Audience 2.0: How Technology Influences Arts Participation:
- 21% (47 million) of all US adults reported using the Internet to view music, theater, or dance in the last 12 months.
- 24% (55 million) obtained information about the arts online.
Click here to download the report.
Resource Categories
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What are some common needs and issues in data management? In search of best practices in technology utilization? Need to improve or develop a plan to strategically use data and technology to pursue the mission and goals of your organizations? These downloads from the Data Management learning circles might be helpful. Be sure to check out the links, too!
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Do you think your organization can serve a more diverse audience, but you're not quite sure how to reach them? Check out these resources to learn more about getting new communities engaged in your organization without alienating your core audiences.
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Sometimes great ideas need a little money to get off the ground. Information on applying for grants and other funding opportunities specifically related to audience engagement can be found on the following sites.
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Explore industry trends and emerging issues, learn best practices, and prepare to develop or improve the use of the internet as a strategic tool in your organization’s marketing plan.
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Have you been targeting 18-24 year olds, but they're still not showing up? Forget demographics- psychographics is the newest practice in learning more about your audience. Find out how to create a psychographic profile for any audience and discover best practices on understanding who is walking through your door.
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Starting a new marketing initiative and not sure if it’s worth the money? Principles and techniques of getting the most from your marketing dollars. Key concepts about targeting advertising, linking ticket sales and marketing, measuring promotions, and tracking PR exposure.
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New research on arts audiences abounds! These studies on arts engagement and consumer trends could turn the ideas you have about your audiences on their heads. Or maybe it will just reaffirm what you already know. Either way, you should check them out.
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Additional audience engagement resources can be found on the following sites.
