Resources
Internet Marketing
Explore industry trends and emerging issues, learn best practices, and prepare to develop or improve the use of the internet as a strategic tool in your organization’s marketing plan.
Are You Talking to Me?: Enhancing Audience Connections Through Brand Personality
How do your patrons hear about you? What are their expectations? Do you stay in touch when they leave? The experience doesn’t have to end when your audience leaves your venue. With web based tools and smart outreach, you can create a lasting impression—thereby giving your brand personality—and begin the process of converting audience members into evangelists.
This series of learning circles focused on creating a plan of action for a specific audience, developing meaningful communications, and tracking results. Check out the resources to learn how to build your brand promise, implement effective interaction at key entry and exit points of patron contact, and examine and assess the two-way flow of patron communication and its effects.
Session 1: Branding with Jennifer Harris, Principal, JL Harris Associates
Social Networking Behavoir of Broadway Audiences
This recent blog post on theSITUATION: Broadway’s Digital Journal examines the habits of social network users and how they behave off of social network sites. Based on data gathered from a survey given online to Broadway ticket buyers and by tracking website users. Read more here.
Online Tactics & Success: An Examination of the Obama for American New Media Campaign
We all know there’s a lot to learn from the Obama campaign! Examining the tools and strategies used, as well as the people driving the campaign, this report provides some great ideas for any organization looking to boost their online presence and overall communication with audiences. Be sure to check out our other resources from the open forum “Obama’s E-marketing Strategies and What They Can do for the Arts.”
National Summit on Arts Journalism
The National Summit on Arts Journalism presented 5 new models for arts journalism. For more information, visit Diacritical, Douglas McLennan’s Blog on ArtsJournal.
Watch the recorded National Summit on Arts Journalism: http://www.youtube.com/artsj09
Obama’s E-marketing Strategies and What They Can do for the Arts
Michael Organ and Pete Giangreco share the strategies that made the Obama campaign’s online presence so successful.
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View more clips from the September 15th Open Forum on Vimeo.
View the presentation by Michael and Pete here:
And here are some of the tools suggested by Pete and Michael:
QuantCast
Compete.com
Google Adwords
Open Secrets
Using these tools or similar ones? Share your successes (or failures) on the AEE forums.
Blog Etiquette
Is your organization receiving some good (or bad) reviews on blogs and you’re not sure how to respond? Amanda Ameer gives some advice in the article “The Post Institute” on her blog Life’s a Pitch.
Beth Kanter: Social Media and Listening
Beth Kanter travels around the world to teach nonprofits about integrating social media into their communications plans. Check out her blog, beth.typepad.com, which includes advice from Kanter, as well as many guest bloggers. We especially recommend the sections on social media, listening, and arts & technology.
Erin West recommends
Questions about building a website? Learn to successfully communicate your ideas online with the help of Erin West (www.popartsmarketing.com), director of arts marketing at POP and past AEE presenter. She recommends Don’t Make Me Think by Steve Krug (www.sensible.com) for information on website usability and Made to Stick by Chip Heath and Dan Heath.
View Erin’s 2008 Learning Circle presentations: