Resources

Are You Talking to Me?: Enhancing Audience Connections Through Brand Personality

How do your patrons hear about you? What are their expectations? Do you stay in touch when they leave?  The experience doesn’t have to end when your audience leaves your venue. With web based tools and smart outreach, you can create a lasting impression—thereby giving your brand personality—and begin the process of converting audience members into evangelists. 
This series of learning circles focused on creating a plan of action for a specific audience, developing meaningful communications, and tracking results. Check out the resources to learn how to build your brand promise, implement effective interaction at key entry and exit points of patron contact, and examine and assess the two-way flow of patron communication and its effects. View the presentation from Session 1 below; Session 2 here; and Session 3 here.

Session 1: Branding with Jennifer Harris, Principal, JL Harris Associates