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A Network To Build Chicago Arts Audiences

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Asking the Right Questions: Follow-up

Learning Circle participants met to discuss their progress with audience surveys. As Instructor Brenda Magnetti Erickson emphasized, if you remember one thing about audience research…
- Many types of people make up an audience.
- Understanding how to segment that audience and research “who, “what” and “why” can make organizations profitable and happy.
- It just takes practice.
- And, practice leads to confidence.

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