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A Network To Build Chicago Arts Audiences

Resources

Chip Conley Videos

Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow, kicked off 2009 AEE events with a great presentation on the ways he used psychographics to reinvigorate his boutique hotel business.
Here’s an excerpt from the discussion between Carol Coletta and Chip:

Joy Parties from Chicago Community Trust on Vimeo.

And an excerpt from Chip’s Open Forum presentation:

Karmic Capitalism from Chicago Community Trust on Vimeo.