Resources
Chip Conley Videos
Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow, kicked off 2009 AEE events with a great presentation on the ways he used psychographics to reinvigorate his boutique hotel business.
Here’s an excerpt from the discussion between Carol Coletta and Chip:
Joy Parties from Chicago Community Trust on Vimeo.
And an excerpt from Chip’s Open Forum presentation: