Resources

Target Resource Group Knowledge Center

You might recognize their name from the recent report from the Greater Philadelphia Cultural Alliance called “Research into Action: Pathways to New Opportunities.” Target Resource Group’s “Paid Patronage Study” was one of the 5 reports included in the Cultural Alliance’s larger analysis. The TRG helps arts and culture organizations build audiences and increase marketing ROI by looking at information about their audiences. They are also currently working with the League of Chicago Theatres - learn more here.