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The Audience 2.0: How Technology Influences Arts Participation

When compared with non-media participants, Americans who participate in the arts through technology and electronic media—using the Internet, television, radio, computers, and handheld devices—are nearly three times more likely to attend live arts events; attend twice as many live arts events; and attend a greater variety of genres of live arts events, according to a report released by the National Endowment for the Arts.

Among the findings in Audience 2.0: How Technology Influences Arts Participation:

- 21% (47 million) of all US adults reported using the Internet to view music, theater, or dance in the last 12 months.
- 24% (55 million) obtained information about the arts online.

Click here to download the report.