Overcoming Cultural Barriers: Romancing the Newcomers in Millennium Park

Experiencing 30 orchestra concerts and 50 open rehearsals in Millennium Park each summer as Marketing Director for the Grant Park Music Festival provides fascinating opportunities to watch lots of budding romances.
I'm talking about the potential lifelong love-affair between a first-time classical music-goers and a live orchestra.
Museum Usefulness
Two weeks ago, I trotted through the falling snow of this long January and made my way to the beautiful Preston Bradley Hall at the
Welcome to Class
Last week culminated a four-session Learning Circle, hosted by the Arts Engagement Exchange on the topic of “Collaboration”. Recalling our first day together, back in late October, I found myself surrounded by approximately 20 of my peers; leaders in Chicago’s arts and cultural organizations. Each of us sitting obediently in horseshoe formation, caffeinated and eager.
Singing A Different Tune – Changing Your Marketing Message
As someone who works in the performing arts industry, I often feel like if you have seen one performance ad – you have seen them all. We are trained to use the same components to communicate information about our shows. Although traditional advertising is often effective in marketing a live performance, sometimes you have to change the message if you want to reach a new audience.
Tools For Reaching Your Goals
Last week Chicago Community Trust hosted an Arts Engagement Exchange Roundtable we called “Finalizing the Road Map: Tools for reaching your goals.” Present at this gathering were many organizations from the current round of CCT Implementation Grants. At the roundtable we had the opportunity to hear from several past recipients of CCT grants and learn a little more about how they are going after their audience engagement goals.
Campus Connection: Brainstorming Session
Our last Learning Forum, Campus Connection: Engaging College students in the Arts, concluded with a brainstorming session to get organizations talking about what they learned from the college students and student life professionals on the panel. We had hoped to spark some ideas that could be taken home. Our very own Maureen Burns compiled these top-of-head thoughts into an informal summary in our resources section. But just in case you missed it, we thought we would give you the highlights from her summary and a link to view the entire thing.
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Overcoming Cultural Barriers: Romancing the Newcomers in Millennium Park
Museum Usefulness
Welcome to Class
Singing A Different Tune – Changing Your Marketing Message
Tools For Reaching Your Goals
Campus Connection: Brainstorming Session
College Students and Brand Ambassadors
From The Student Perspective
Will Rogers Round-Up: Here Students, Students, Students…
Campus Connection: Engaging College Students In The Arts- Blog Archive
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