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A Network To Build Chicago Arts Audiences

||| April 7, 2025 by Tony Macaluso

Overcoming Cultural Barriers: Romancing the Newcomers in Millennium Park

Experiencing 30 orchestra concerts and 50 open rehearsals in Millennium Park each summer as Marketing Director for the Grant Park Music Festival provides fascinating opportunities to watch lots of budding romances.

I'm talking about the potential lifelong love-affair between a first-time classical music-goers and a live orchestra.

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||| February 8, 2026 by Jacqueline Terrassa

Museum Usefulness

Two weeks ago, I trotted through the falling snow of this long January and made my way to the beautiful Preston Bradley Hall at the Chicago Cultural Center to hear Nina Simon, author of The Participatory Museum. Every seat was taken. After her talk at the Cultural Center, Simon headed south to the University of Chicago where she was speaking with students, faculty and staff members from various cultural organizations on campus at the Center for Cultural Policy. Late in the afternoon, she led an interactive workshop for a group of 20 trustees, advisors and senior managers (including MCA Pritzker Director Madeleine Grynsztejn) at my place of work, the Museum of Contemporary Art, Chicago. For a day, at least, Nina Simon was the most popular lady in town, and rightfully so, as she has put her practical finger on the pulse of an issue we are all grappling with: How to be engaging and relevant places at a time when people have so many choices and increasingly expect to not only find, but to drive their own experiences.

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||| December 17, 2025 by Jess Kaswiner

Welcome to Class

Last week culminated a four-session Learning Circle, hosted by the Arts Engagement Exchange on the topic of “Collaboration”. Recalling our first day together, back in late October, I found myself surrounded by approximately 20 of my peers; leaders in Chicago’s arts and cultural organizations.  Each of us sitting obediently in horseshoe formation, caffeinated and eager.

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||| December 1, 2025 by Katie iDE

Singing A Different Tune – Changing Your Marketing Message

As someone who works in the performing arts industry, I often feel like if you have seen one performance ad – you have seen them all.  We are trained to use the same components to communicate information about our shows.  Although traditional advertising is often effective in marketing a live performance, sometimes you have to change the message if you want to reach a new audience.

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Tags: Internet Marketing

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||| November 1, 2025 by Deborah Johnson-Hall

Tools For Reaching Your Goals

Last week Chicago Community Trust hosted an Arts Engagement Exchange Roundtable we called “Finalizing the Road Map: Tools for reaching your goals.”  Present at this gathering were many organizations from the current round of CCT Implementation Grants.  At the roundtable we had the opportunity to hear from several past recipients of CCT grants and learn a little more about how they are going after their audience engagement goals. 

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||| October 20, 2025 by William Rogers

Campus Connection: Brainstorming Session

Our last Learning Forum, Campus Connection: Engaging College students in the Arts, concluded with a brainstorming session to get organizations talking about what they learned from the college students and student life professionals on the panel.  We had hoped to spark some ideas that could be taken home.  Our very own Maureen Burns compiled these top-of-head thoughts into an informal summary in our resources section.  But just in case you missed it, we thought we would give you the highlights from her summary and a link to view the entire thing.

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