||| October 6, 2025 by William Rogers

Let’s all go to NAMP!

The National Arts Marketing Project (NAMP) Conference is coming up people. Oct. 30 - Nov. 2 are the dates and Providence, RI is the place. The National Arts Marketing Project is managed by the Arts & Business Council of Americans for the Arts and is an opportunity for marketing professionals from around the country to get together and share ideas. This year’s theme is “CollaborACTION: Arts Marketing, Sponsorship and Fundraising Strategies that Work!”

We know that many of our organization’s belts are tightening when it comes to registering for conferences and continuing education. We also know that this conference is sure to contain a wealth of information that could help us all in our audience engagement efforts. So here is the plan.

I’ll be attending the conference and reporting back to you on the AEE blog. I’ll be sharing insights and resources, tips and tricks that I pick up along the four-day ride. We hope you will follow along. But that’s not all we need from you. I’d like to hear what you, the Chicago arts community, would like to learn about most.

What we need is for you to respond to this post.

Below is a list of breakout sessions at the conference.  What we need is for you to respond to this post, either by commenting below or by emailing me directly at [email protected].  Please include which breakouts sound interesting and any comments or questions.  I will take your suggestions to plan an agenda and post that before I head out. 

Oh, and AEE’s very own “fish,” Timeline’s Lara Goetsch, will be presenting at the conference in a sessions called “Every Dollar Counts: Using ROI to Prove Marketing Effectiveness.”  We will follow up with Lara after the conference to find out more about her presentation.  In the meantime, read Lara's NAMP blog post.

You can read more about the conference by clicking here.  If you want more details about an specific breakout, you can find it by clicking the appropriate links on the full schedule. 

And now the lists:

Breakout #1

1. Beyond the Blast: E-mail Marketing Well Done
2. Command the Cultural Marketplace: Building a Brand for Customer Fascination
3. Methods and Madness: Collaborative Fundraising Works!

Breakout #2

1. Mobilize People, Sell More Tickets and Raise More Money: Results of Catalytic Leadership
2. The Heart of the Matter: How to Create Lifetime Value with Your Donors
3. Quick, Cheap, and Dirty: Developing an Inexpensive Marketing Plan

Breakout #3

1. A Glimpse Behind the Curtain: How Corporate Sponsors Think, Decide, and Execute
2. Brave or Crazy: Planning for Expanded Facilities and Audiences in a Challenging Economy
3. Package It and They Will Come: Collaborative Cultural Tourism

Breakout #4

1. Bring in the Crowds: The Success of Collaborative Event Marketing to Bolster Regional Tourism
2. Every Dollar Counts: Using ROI to Prove Marketing Effectiveness
3. The Arts Are the New Block Party: Civic Engagement and How It Fits Into Your Marketing Mix

Breakout #5

1. Printing Money: Stretching Your Collateral Budget
2. Thinking Outside the Creative Circle: Non-Traditional Partnerships for PR Power
3. Why Media Rules and What You Are Doing Needs to Change Now!

Breakout #6

1. Collaborative Marketing for the Future: Empowering the Next Generation of Audience Development
2. One Message, One Brand: Uniting the Voices within Your Organization
3. Uncrossing the Wires: Customer-Centric Communication that Fosters Loyalty

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