||| October 28, 2025 by William Rogers

Pricing Insights with the Pricing Institute

The NAMP Conference begins in earnest on Saturday, but on Friday The Pricing Institute's preconference will convene.   I felt it important to attend this soft launch of the weekend's activities because of the importance pricing has become in our marketing strategies.  Pricing is is one of our easiest variables to control (and perhaps one of the most crucial) to attracting new audiences that may not be all that familiar with our work.   I don't think a single piece of mail that arrived in my box yesterday was sans a discount offer.  Should the arts follow suite?  And when do we begin to undervalue our product to a damaging degree?  These are my questions going into the preconference.  Below is a little more info on the meeting. I welcome you to feed me your own questions and I will do my best to get some answers while I'm there.  And please follow along over the weekend as I bring back all that I can to the AEE blog.

Do your prices reflect the full value of your programs?

Preconference: Pricing Institute
Get answers to your persistent pricing questions: Are you capturing the full income potential from your programs? Do your prices reflect the full value of your programs? Are you offering discounts to the very customers who are most able to pay? Can you adjust prices in response to actual sales patterns? At the Pricing Institute, decision-makers get solid grounding in the economic principles of pricing and a framework for considering future pricing decisions. You’ll learn a seven-point plan to set prices and then flex your pricing muscles during a series of team exercises where you can put these principles into practice.
Exercises will be led by Tim Baker, Cambridge, UK; and Steven Roth, Boston, of The Pricing Institute.

Learn more about The Pricing Institute

Tags: NAMP