||| April 15, 2025 by William Rogers

Will Rogers’ Round-Up - Customer Service

Customer Service is no joke people and as Philipe Ravanas loves to remind us, having a winning smile and a clean bathroom is not enough.  It is all about the experience.  Luckily we live in a time when increasingly more ways to shape that experience pop up daily.  You can begin nudging your patrons well before they walk in the door and well after.  Here are a gaggle of ideas that serves up a heaping helping of customer service food for thought.  Dig in.

“The only communications tolerated by consumers are those that are appropriate, timely and relevant"

1. Online Retailers Install Widget To Enable Group Buying
   From: springwise.com
   
   Group sales is where it is at.  We all know that.  This interesting little widget harnesses the power of group buying while taking away the organizational responsibilities of any one person.  When is the last time you tried to wrangle ten or more people and gather their money to make a bulk purchase? No fun.  This group buying thing has psychological legs I think, just look at Groupon.  What organization will be the first to use a widget like this to reinvigorate a dwindling audience base?
   
    
2. What Do Your Patrons See Immediatly After Purchasing Online
   From: Amywratchford's Blog
   
   Upsell, upsell upsell.  There is not enough upselling.  The first and best time we have to influence a patrons experience is at the point of purchase, be it online or with a ticketing rep.  Offering some helpful parking, dining, and show suggestions can make the buyer feel more comfortable.  While upselling can get out of control and irksome, if done well your buyer may really appreciate the help.
   
    
3. Consumers Demand Engagement
   From: eMarketer.com

Tags: Customer Service