Will Rogers Round-Up: Here Students, Students, Students…
With all the talk about attracting students lately, I thought I would compile some links and resources to help jumpstart ideas to reach that elusive demographic. Hope you enjoy.
Campus Connection: Engaging College Students In The Arts
College students … I have been surrounded by them for 29 years at DePaul University. They are youthful, demanding, smart, talented, challenging and friendly. Understandably, they are self-involved, but they are always worthy of our time and energy. They represent the audience of tomorrow that so many arts organizations are concerned with building.
Evaluating Socia Media for Classical Music Organization
Will Rogers contacted me earlier this month to ask if he could post my evaluating social media series on the Arts Engagement Exchange site. He learned about it through You’ve Cott Mail, a clipping service from arts marketer Thomas Cott.
The series on evaluating social media, which I wrote from the perspective of classical music organizations, was inspired by the communications evaluation guide Are We There Yet? by the Communications Network. I learned about that guide through IssueLab, an online publishing forum for nonprofit research.
Workshop: Best practices for your front of house
A pleasant front of house experience will bring your audience back again and again and help identify your brand. It can also help grow your audience by reaching out to new constituencies you may had overlooked, such as customers with disabilities. Learning best practices for your front of house, and making ADA (Americans with Disabilities Act) improvements may jump start that ideal Box Office experience.
Social Media Pays: Chase Giving grants $25,000 to two Chicago theaters
Many of you may have followed the Chase Community Giving Program on Facebook. With this project Chase claims, “We’re exploring a new way of charitable giving – harnessing the power of social media to give individuals and communities a voice in corporate philanthropy.” So engaging your audience and testing the limits of your network were crucial to winning one of one hundred $25,000 grants and becoming a finalist for the $1,000,000 prize.
FIND: Friendly, Intelligent, Neglected and Diverse.
I am the director of an organization called Accessible Contemporary Music that exists to promote the music of contemporary composers through, among other things, live performances each year in several different venues around town. As such I am always working to expand and diversify the audience for our concerts and to introduce new people to contemporary Classical music. In my mind there is an ideal but highly elusive group of people I am especially interested in reaching that I think of as FINDs, short for Friendly, Intelligent, Neglected and Diverse.
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Museum Usefulness
Welcome to Class
Singing A Different Tune – Changing Your Marketing Message
Tools For Reaching Your Goals
Campus Connection: Brainstorming Session
College Students and Brand Ambassadors
From The Student Perspective
Will Rogers Round-Up: Here Students, Students, Students…
Campus Connection: Engaging College Students In The Arts
Diane Ragsdale’s ‘Surviving the Culture Change’- Blog Archive
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