Singing A Different Tune – Changing Your Marketing Message
As someone who works in the performing arts industry, I often feel like if you have seen one performance ad – you have seen them all. We are trained to use the same components to communicate information about our shows. Although traditional advertising is often effective in marketing a live performance, sometimes you have to change the message if you want to reach a new audience.
Evaluating Socia Media for Classical Music Organization
Will Rogers contacted me earlier this month to ask if he could post my evaluating social media series on the Arts Engagement Exchange site. He learned about it through You’ve Cott Mail, a clipping service from arts marketer Thomas Cott.
The series on evaluating social media, which I wrote from the perspective of classical music organizations, was inspired by the communications evaluation guide Are We There Yet? by the Communications Network. I learned about that guide through IssueLab, an online publishing forum for nonprofit research.
Social Media Pays: Chase Giving grants $25,000 to two Chicago theaters
Many of you may have followed the Chase Community Giving Program on Facebook. With this project Chase claims, “We’re exploring a new way of charitable giving – harnessing the power of social media to give individuals and communities a voice in corporate philanthropy.” So engaging your audience and testing the limits of your network were crucial to winning one of one hundred $25,000 grants and becoming a finalist for the $1,000,000 prize.
NAMP: Email Done Right
Playwrights Horizons, a critically acclaimed New York based theater company has made an art of the eblast under the leadership of Marketing Manager Bradford Louryk. Sending out more than 109 blasts last year alone (that was an 700% increase over previous years), the key to PH’s electronic success is the highly targeted messaging encouraging time sensitive action.
“Return on Engagement” Series: Engage…and be nice
One-sided conversations are painful in real life. Why should they be any different online? After you have done a good deal of listening, research and strategy, add your own voice to the conversation.
There are about as many ways to engage as there are social sites on the internet, but it helps to start simple. Here are some basics:
One Fish, Two Fish…uh…Three Fish
You have been asking for them and they are finally here. The videos of Pete and Michael's Open Forum are up in Resources. Check them out. We also followed up with our "fish" to get reactions to their consultations by some of Obama's best. Read what they had to say below, and follow the links to watch the entire consultation.
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Register Now!Past Blog Articles
Overcoming Cultural Barriers: Romancing the Newcomers in Millennium Park
Museum Usefulness
Welcome to Class
Singing A Different Tune – Changing Your Marketing Message
Tools For Reaching Your Goals
Campus Connection: Brainstorming Session
College Students and Brand Ambassadors
From The Student Perspective
Will Rogers Round-Up: Here Students, Students, Students…
Campus Connection: Engaging College Students In The Arts- Blog Archive
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Customer Service Data Management Diversifying Audiences Grants Internet Marketing Itinerant Companies NAMP Psychographics Research Return on Investment