NAMP: Takeaways from a Marketing Director
So, I’m really glad that I agreed to blog about my experiences at this most recent NAMP (National Arts Marketing Project) Conference in Providence, Rhode Island. Not necessarily because I’m a dedicated blogger, but because knowing that you’re going to have to pass on information has a tendency to focus your energies in a way that merely absorbing a presentation does not. It activates your listening—at least that’s been my experience, and that was certainly the case at NAMP.
NAMP: Email Done Right
Playwrights Horizons, a critically acclaimed New York based theater company has made an art of the eblast under the leadership of Marketing Manager Bradford Louryk. Sending out more than 109 blasts last year alone (that was an 700% increase over previous years), the key to PH’s electronic success is the highly targeted messaging encouraging time sensitive action.
NAMP: The Pricing Institute Preconference - sales and discount analysis
Today’s the day. The National Arts Marketing Project Conference is go! If yesterday’s preconference with Tim Baker and Steven Roth of The Pricing Institute was any indication, this promises to be a truly remarkable experience.
I have so much to share from the conversation about pricing. My head still feels like it was kicked in by a calculator. Tim and Steven led our group through a few exercises to show just how simple and effective “revenue management” (you will hear that term again) can be. With a few simple changes to the price of your membership, the scale of your house, or the packages you offer, organizations can see a dramatic impact on the bottom line.
Pricing Insights with the Pricing Institute
The NAMP Conference begins in earnest on Saturday, but on Friday The Pricing Institute's preconference will convene. I felt it important to attend this soft launch of the weekend's activities because of the importance pricing has become in our marketing strategies. Pricing is is one of our easiest variables to control (and perhaps one of the most crucial) to attracting new audiences that may not be all that familiar with our work. I don't think a single piece of mail that arrived in my box yesterday was sans a discount offer. Should the arts follow suite? And when do we begin to undervalue our product to a damaging degree? These are my questions going into the preconference. Below is a little more info on the meeting. I welcome you to feed me your own questions and I will do my best to get some answers while I'm there. And please follow along over the weekend as I bring back all that I can to the AEE blog.
Blog Topics Under Consideration:
Which customer service issue is most interesting?
Registered members can vote on upcoming blog topics.
Register Now!Past Blog Articles
Asking the Right Questions: Using Research to Build Audiences
NAMP: Takeaways from a Marketing Director
NAMP: Stretching your collateral budget
NAMP: Email Done Right
NAMP: The Pricing Institute Preconference - sales and discount analysis
Pricing Insights with the Pricing Institute
“Return on Engagement” Series: Engage…and be nice
To Broaden or Deepen?
Let’s all go to NAMP!
One Fish, Two Fish…uh…Three Fish- Blog Archive
Tags
Data Management Diversifying Audiences Grants Internet Marketing NAMP Psychographics Research Return on Investment