Tools For Reaching Your Goals
Last week Chicago Community Trust hosted an Arts Engagement Exchange Roundtable we called “Finalizing the Road Map: Tools for reaching your goals.” Present at this gathering were many organizations from the current round of CCT Implementation Grants. At the roundtable we had the opportunity to hear from several past recipients of CCT grants and learn a little more about how they are going after their audience engagement goals.
Evaluating Socia Media for Classical Music Organization
Will Rogers contacted me earlier this month to ask if he could post my evaluating social media series on the Arts Engagement Exchange site. He learned about it through You’ve Cott Mail, a clipping service from arts marketer Thomas Cott.
The series on evaluating social media, which I wrote from the perspective of classical music organizations, was inspired by the communications evaluation guide Are We There Yet? by the Communications Network. I learned about that guide through IssueLab, an online publishing forum for nonprofit research.
Audience Surveys: Ask and Ye Shall Receive
The other day, from the privacy of my desk at the Chicago Cultural Center, I attended a webinar hosted by Patronmail Technology’s entitled “Audience Surveys: Ask and Ye Shall Receive,” with the president of Engaged Audiences, Jack McAuliffe. In this 45 minute session, McAuliffe shared his insight and success with surveying audiences and the benefits of taking the time to survey with a purpose.
Asking the Right Questions: Using Research to Build Audiences
The final session of our Learning Circle: “Asking the Right Questions: Using Research to Build Audiences” just finished so, before I sat down to write this article, I thought I’d review some other AEE blogs just to see if anything was relevant. The first one I found was a November 11 posting from Northlight Theatre’s Marketing Director Chad Peterson, blogging from the National Arts Management Project Conference held in Rhode Island. I got more than I bargained for. It is an affirmation that many of the same business issues Circle participants identified are shared, for better or for worse, with other arts organizations across the nation.
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Museum Usefulness
Welcome to Class
Singing A Different Tune – Changing Your Marketing Message
Tools For Reaching Your Goals
Campus Connection: Brainstorming Session
College Students and Brand Ambassadors
From The Student Perspective
Will Rogers Round-Up: Here Students, Students, Students…
Campus Connection: Engaging College Students In The Arts
Diane Ragsdale’s ‘Surviving the Culture Change’- Blog Archive
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