American Marketing Association’s Marketing Workshop 2011

Presented by American Marketing Association

Build Your Winning Combination

Learning Customized to Your Needs

What if you could build a program on a variety of marketing topics—all focused on exactly what you want to learn to keep your skills sharp? Now you can!

AMA’s Marketing Workshop is a chance to learn about the trends and best practices that most affect your work right now. You get to choose your own winning combination of tutorials, from the latest SEO techniques to social media to unique brand positioning strategies.

Whichever topics you pick, you’ll bring back practical knowledge and proven methods to address your most pressing challenges. Tutorials in six tracks will help you to:

- Employ Powerful Marketing Strategies
- Measure Marketing Effectiveness
- Maximize Interactive and Social Media
- Build Loyalty through Enhancing the Customer Experience
- Differentiate Your Brand
- Boost Sales Effectiveness and Integration

Learning in the Right Environment

Each session is led by an industry expert, so you’ll come away with valuable and timely knowledge and insights. The highly personalized setting of the Marketing Workshop will enable you to interact one-on-one with the presenters, in addition to exchanging ideas and experiences with your peers. You’ll leave with a richer network as well as leading-edge information!

Learning at Your Level

Because the Marketing Workshop is designed with you in mind, we offer tutorials at three different levels. Choose what best suits your needs:

FUNDAMENTAL
Strategic and tactical information about a topic

BEST PRACTICES
Successful approaches used by leading companies

INNOVATION
New approaches within a topic area

Look through the program-at-a-glance and tutorial descriptions, and pick the sessions you want. Then be sure to register today. When you do, you’ll have a customized schedule of powerful, personal training sessions—all just for you!