Customer Experience Psychology

Presented by American Marketing Association

In today’s economy, an organization’s ability to work smarter can make the difference between surviving and thriving. However not every organization leverages their employee and customer assets to extend brand impact, drive business results and improve loyalty.

In the “Neuro” Frontier: Customer Experience Psychology Forum, executives will learn how to understand the hidden emotional and subconscious drivers within a Customer and Employee Experience. This will enable them to improve both short-term and long-term success of their organization.  Interactive sessions and hands-on lessons delivered by leading industry experts will equip attendees with strategies and tactics for converting their most valuable assets – their employees and customers – into brand advocates.  Further, attendees will learn neuro-experience tools and techniques that can be applied to gain competitive advantage and drive bottom-line results. 

Discussion Points:

The emerging field of neuro-experience, various leading-edge approaches and principles

What makes Experience Psychology a promising new application for business growth

Practical application of Experience Psychology principles within your organization

Top 3 Take-Aways:

Learn about the 10 key psychological principles organizations use in Customer Experience Management and the business case for their use

Learn from real world case studies of how Experience Psychology is used by leading organizations

Gain key psychology techniques that can be applied today to enhance your business (e.g. understand how to better map both the customer journey and the employee experiences).

Facilitator

Steven Walden, Senior Head of Research and Consulting