Finding Your Online Voice

Presented by Technology in the Arts

When we’re talking about social media, it’s easy to get caught up in the technical nuts and bolts.  In this webinar, you’ll hear about the softer side of connecting with your audience online.

Think about how you use social media in your personal life.  What would your best friends think if you posted updates on Facebook like “What’s your favorite thing about my New Year’s Eve party?  Post in the comments!!!  Invites still available!”

That’s how many arts organizations use social media – as desperate micro-advertising.  And that’s why people ignore it.

Maryann Devine is a teacher, blogger, and consultant who helps arts people connect with their biggest fans.  She was director of marketing and public relations at The Academy of Vocal Arts before starting her own company, smArts & Culture.  There she has worked with arts organizations large and small, as well as individual artists, and created classes and e-courses especially for people in the arts with little time to spare but a passion to learn.  She has taught audience development and technology courses for Drexel University’s graduate program in arts administration.