Google Analytics: Boot Camp for Beginners

Presented by Technology in the Arts

Google Analytics is by far the most widely used website analytics software, and it’s free. Yet many artists and arts managers pay little attention to what the analytics data is telling them about their websites. Very few of us actually use the data to inform decisions about the design of our sites and the content that we post on our sites.

In this 90-minute webinar, we will:

• Explore the various types of data captured by the Google Analytics service
• Review methods for charting traffic to your site driven by your social media accounts
• Discuss what the numbers actually mean and their implications for your site and your visitors
• Articulate strategies for utilizing Google Analytics to make decisions regarding website design and content

David Dombrosky is the Executive Director of the Center for Arts Management and Technology (CAMT), an applied research center at Carnegie Mellon University investigating ways in which arts organizations can use online technology to more effectively meet their goals. He frequently presents technology and social media workshops for arts conferences – most recently for The Association of American Cultures, Performing Arts Exchange, Chorus America, Opera America, College Art Association, and Grantmakers in the Arts.