How Nonprofits Can Successfully Use Facebook and Facebook Apps: Beginner/Intermediate

Presented by DIOSA Communications

This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, Apps, and Official Pages and then quickly moves into a click-by-click demonstration of how to successfully set up and design an Official Facebook Page for your nonprofit. The webinar presents a thorough tour of the Facebook Page Dashboard and toolset, including Insights, Tagging, Favorites, Status Updates, and Updates.

The webinar then hones in on the importance of the News Feed(s) and showcases tactics to increase Likes and Comments on your Status Updates. The webinar also demonstrates how to add and edit "Apps" and highlights what Apps are best for nonprofits. The webinar closes with strategies on how to monitor your Facebook Return on Investment (ROI).

The webinar will be given by Heather Mansfield (bio), creator of the Nonprofit Organizations Facebook Page, the Nonprofit Organizations Twitter Profile, the Nonprofit Organizations YouTube Channel, and the Social Media for Nonprofit Organizations LinkedIn Group. She also blogs at Nonprofit Tech 2.0. To date, Heather has given over 400 webinars and trainings on how nonprofit organizations can successfully utilize social media and mobile technology.  A firm believer in putting your money where your mouse is, Heather also donates 10% of the proceeds from her webinars to her favorite nonprofits.