How Nonprofits Can Successfully Use Twitter and LinkedIn

Presented by DIOSA Communications

This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet. Much more than a site for pushing news, Twitter is very much about participating in online conversations, being authentic, and having personality. The webinar demonstrates in real-time the intricacies of successfully Tweeting, Mentioning, Replying, Retweeting, Listing, and using #Hashtags.

In addition, the webinar showcases ten of the best Twitter Apps for nonprofits and how they can be used by your organization to launch innovative Twitter campaigns. The webinar also shows click-by-click how to successfully set-up and custom-design a Twitter profile for your organization, discusses best practices, and features numerous nonprofits that excel in their use of Twitter.

Next the webinar moves on to LinkedIn, a social network with more than 100 million professionals worldwide. Nonprofits are increasingly participating in the LinkedIn community through LinkedIn Groups and Company Pages. This webinar will teach you how to successfully create, manage, and promote a LinkedIn Group for your nonprofit. The webinar will highlight best practices and demonstrate how to manage discussions, subgroups, templates, and announcements. Also discussed is how to tap into the power of LinkedIn Groups already created and managed by others that are related to your mission and programs. The webinar closes with information on how to claim and set-up your organization's Company Page and an exploration of the ever-expanding Company Page toolset.

The webinar will be given by Heather Mansfield (bio), author of Social Media for Social Good: A How-To Guide for Nonprofits and creator of the Nonprofit Organizations Twitter Profile, the Social Media for Nonprofit Organizations LinkedIn Group, the Nonprofit Organizations Facebook Page, and the Nonprofit Organizations YouTube Channel. She also blogs at Nonprofit Tech 2.0. To date, Heather has given over 400 webinars and trainings on how nonprofit organizations can successfully utilize social media and mobile technology. A firm believer in putting your money where your mouse is, Heather also donates 10% of the proceeds from her webinars to her favorite nonprofits.