LinkedIn for Marketers

LinkedIn Brochure

With over 100 million members, LinkedIn is the largest, most popular business networking site. Understanding the features, tools and applications of the site and developing a specific, consistent strategy will enable individuals and organizations to maximize results.

Learning Objectives

· Understand how LinkedIn works

· Understand what advanced features exist and how you can
  implement them

· Optimize your individual and company profiles

· Expand your network and grow your business by maximizing
  your use of key LinkedIn features

· Understand how to use advanced searching techniques to
  help you find customers, employees, suppliers, vendors and
  strategic partners

· Develop a connection strategy that produces results

· Identify the most productive groups to join and the type of
  activities you should be involved in

· Develop an overall strategy for you and your company

· Assess the competitive landscape for your industry, region
  and market

· Design a personal and corporate time management schedule

Who Should Attend?

All attendees should have at least a basic understanding of and familiarity with LinkedIn and other social media platforms and could include any of the following:

· Persons responsible for the overall marketing and branding
  efforts of an organization

· People involved in the execution and delivery of an overall
  branding and marketing strategy

· Company owners and top-level executives responsible for
  sales, marketing and branding initiatives

Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.

About the Instructor
Wayne Breitbarth

Listen to a sneak peek podcast by Wayne Breitbarth, Author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand and Job Search