Mad Men for the 21st Century

Presented by Patronmail

E-mail marketing, Twitter, and Facebook are all new media vehicles, which are slowly displacing traditional media such as newspaper, magazines, and radio. But the underlying marketing and advertising fundamentals are truly the same. Lorna Dolci will examine a few of these core advertising principles and show how we can apply them to today's arts marketing. Consider the focus of this webinar "advertising fundamentals with an arts spin."