Making Media Connections Annual Conference

Presented by Community Media Workshop

The one conference where nonprofit communicators and journalists come together for two days of networking, skill sharing and collaboration. Nonprofit communicators can come learn how to get their stories told. Journalists come to connect with the people who have such compelling stories.

Conference attendees get four key takeaways:

• Training: increase nonprofit communicators’ skills and understanding of the news process, allowing them to better access the media in ways that are effective;
• Sourcing: journalists get leads and sources from among a group that tends to receive ‘spot’ coverage rather than more focused and influential treatment;
• Skill-building: Connecting these two groups with web advocates and nonprofit technologists in order to develop a better understanding of new media to deliver their message and,
• Relationship-building: the conference builds relationships between nonprofit and news outlet personnel. Beyond more and better coverage of nonprofits, their constituents, and their issues, the outcome of our conferences has been understanding and consensus on where nonprofits fit in the news cycle.