Obama’s E-marketing Strategies and What They Can Do for the Arts

Peter Giangreco is the direct mail guru who helped Barack Obama win the Iowa caucuses — and the White House. He’s also a fan of the arts who’s been thinking about how Obama’s unique blend of profiling, targeting and research can be translated from winning voters to engaging arts audiences. Find out how Giangreco’s work as deputy director of Polling and Paid Media helped put Obama over the top, and how his approach can help your organization. His presentation will be followed by a “fishbowl consultation” where he and internet marketing expert Michael Organ will strategize with two arts organizations working through the same real-life arts challenges that you face every day. The conversation will be moderated by strategic consultant Marj Halperin, formerly president and CEO of the League of Chicago Theaters. This is the team that built Obama’s winning strategy. Don’t miss the chance to hear how their strategies can help you reach your target audience. Get expert advice on:

• Finding the traits that make someone a ticket-buyer
• Moving beyond list trades to Facebook friends
• Making the most of Google AdWords
• Creating a proactive tool drawing audiences to you